Besides Douyin, it runs two different video apps, Xigua and Huoshan. Its information aggregator, Jinri Toutiao, was its first blockbuster in China and stays a main platform. It is increase its online game and music divisions. It has an e-book app, procuring apps, on-line studying providers, a automobile shopping for web site, a cloud providers platform and an workplace productiveness suite.
“ByteDance has always been very, very enamored with Amazon,” mentioned Rui Ma, an investor and China tech analyst. It and different Chinese web firms respect “the fact that Amazon can dominate in multiple things,” she mentioned. “It’s also helped by the fact that Jeff Bezos is the richest man on earth.”
In China, ByteDance may nonetheless attempt to use Douyin, which has an estimated 300 million each day customers, to herd extra folks towards its different merchandise — these schooling apps, for occasion.
“Their core user demographic spends eight to 12 hours a day on education, and there are not many large competitors with internet-first business models,” mentioned Turner Novak, a normal companion at Gelt Venture Capital who has studied ByteDance’s rise.
Video sport firms are large advertisers on Douyin and TikTok, Mr. Novak famous, which means that ByteDance may make numerous cash by promoting its personal video games on these platforms as properly.
Conquering on-line retail may be trickier. ByteDance is already attempting to show Douyin into a mobile-age Home Shopping Network, a place the place kindly-looking folks entrance viewers into shopping for issues. Not everybody is satisfied.
“E-commerce is not only about traffic,” mentioned Shawn Yang, an analyst in Shenzhen with the funding financial institution Blue Lotus Capital Advisors. “E-commerce is also about service, about product quality, about logistics, payments. The whole process is very long, which means that it’s not as easy as online gaming or advertising.”