Ms. Jenai stated individuals had been punished for difficult the tradition. “If you didn’t agree with Greg, you would be ostracized, especially if you were a female,” she stated. “For me, the bigger problem than the language is the culture behind it. If you speak out, you’re out. I’ve seen it firsthand, over and over and over.”
The CrossFit spokeswoman stated that Ms. Jenai was motivated to minimize the corporate’s worth so she might purchase it. The spokesman forwarded an e mail despatched by Ms. Jenai to Matt Holdsworth, CrossFit, Inc.’s chief monetary officer, on June 15, lower than per week after Mr. Glassman had resigned.
“My interest and intentions are solely based on wanting to help with current issues CrossFit is facing. I do not want to see the company or brand suffer,” Ms. Jenai wrote. “I’m looking at $50M as an offer — or thereabouts. Is this something CrossFit Inc would consider?”
On Saturday morning, Ms. Jenai confirmed this. “I was approached by an investment company who wants to back me in buying CrossFit,” she stated. “In people’s minds, including mine, it would be a very elegant solution. I don’t want to see this thing go down the drain. I’ve talked to reporters because if I say nothing I’m complicit. If I talk to people and don’t tell the truth, I’m a liar.”
‘A Metric Ton of Inappropriate Behavior’
CrossFit’s first exercises had been held in a storage in Santa Cruz, Calif. The county sheriff’s division was amongst Mr. Glassman’s earliest purchasers. The technique has been well-liked among the many police and the navy, together with these assigned to elite groups like Green Berets and Navy Seals, enhancing the health program’s credibility.
At the start of 2020, there have been greater than 14,000 affiliate gyms, in accordance with Justin LoFranco, founding father of Morning Chalk Up, a publication that covers the CrossFit neighborhood. Affiliated gyms pay CrossFit, Inc. an annual payment of $three,000 or much less.