eBay listings: 4 ways to improve your visibility and search results


  • eBay, the favored resale market, hosts roughly 1.5 billion listings, so it is a extremely aggressive area to get buyers to click on on your listings.
  • The firm’s vice chairman of vendor expertise, Harry Temkin, mentioned in a YouTube video that there are 4 necessities to the proper itemizing. 
  • It’s vital to make your title descriptive and select key phrases buyers will use to discover your itemizing of their searches.
  • High-quality pictures are a should to stand out in a sea of search results. 
  • Visit Business Insider’s homepage for extra tales.

If you need to begin a resale enterprise to promote collectible, luxurious, thrift, or pre-owned objects, eBay may very well be the precise platform for you. eBay sellers could make greater than $1 million in gross sales, relying on their success itemizing and promoting distinctive and in-demand objects, corresponding to sneakers, purses, electronics, and furnishings. 

Your eBay retailer is just nearly as good as your listings. The resale website hosts roughly 1.5 billion listings, so it is a extremely aggressive area to get buyers to click on on yours. Most buyers search for particular objects primarily based on commonly-used key phrases, so your itemizing should outrank hundreds of comparable merchandise on the positioning. 

But there are some easy steps you possibly can comply with to guarantee your listings stand out. eBay’s vice chairman of vendor expertise, Harry Temkin, mentioned in a YouTube video that there are 4 necessities to the proper itemizing. 

Here’s how to improve your listings to get extra eyes on your eBay retailer.

1. Maximize your title

You can deplete to 80 characters for your merchandise title. The phrases you select will decide how buyers discover your itemizing of their searches. Use descriptive key phrases, model names, and mannequin names to optimize search results main to your merchandise. For instance, “Michael Kors Women’s Black Leather Purse Handbag” is extra particular than “Black Designer Handbag.” 

Always embrace the colour of the merchandise and embrace measurement for those who’re promoting clothes, footwear, or different wearable objects.

2. Be particular within the merchandise description

The identical guidelines apply to your merchandise description as your title. When you write your itemizing, eBay will present you what number of patrons have looked for the phrases you’ve got used. The increased the variety of current searches, the extra seen your merchandise can be on the platform.

three. Take high quality pictures

High-quality pictures are a should. Your itemizing pictures are your first impression to buyers, so yours will want to stand out in a sea of search results. 

Photograph your merchandise in good lighting with a clear background. Make certain the photograph captures the true coloration of the merchandise and does not make it seem a shade darker or lighter. When unsure, a white background will look crisp and spotlight the main points. eBay’s cell app has a built-in photograph editor that can robotically make your background white.

4. Ensure your value is true

Keep monitor of the costs different sellers set for merchandise related to yours. Your value ought to issue the demand, rarity, high quality, and model title of your merchandise. 

eBay’s “Terapeak product research” tab inside the vendor hub will show you how to analysis the simplest value for your product. It reveals you different listings of comparable merchandise, sell-through price, and common value.



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