How a 21-year-old made over $50,000 on the resale app Depop

  • Mika Kol, a.okay.a., @TrustFundGoth on the common, Instagram-like resale app Depop, has made over $50,000 since she joined the platform in December 2018.
  • Her secret to success is towards conventional guidelines of selling — her photographs are fundamental and her captions are spunky.
  • But it is her distinctive persona, ardour for trend, and dedication to customer support that is helped her make a lot at solely 21 years of age.
  • “The word ‘Trust’ is in my username,” mentioned Kol. “It’s important that my customers can trust me.”
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Mika Kol, a.okay.a., @TrustFundGoth, has over 12,000 followers on the common clothes resale app Depop. The 21-year-old enterprise main is an enigma on the Instagram-look-alike platform, breaking almost each rule of ecommerce. 

“I’m not great at taking pictures,” she shared. Rather than waste time attempting to grasp pictures, styling, and modelling, Kol took her store in a completely different path: low-quality pictures coupled with provocative, poetic captions. 

Kol is aware of her Depop presence is complicated — are we meant to take “TrustFundGoth” critically, or is it efficiency artwork? Either method, Kol’s made greater than $50,000 in income since becoming a member of the app in December 2018, by means of listings that pull in 30% to 60% in income. 

Kol retains her private life a thriller, regardless of sharing blips of it in her captions on Depop. On Twitter, hundreds of strangers gape at her outrageous antics, like modelling a $350 vinyl vest brimming together with her personal money. Some criticize Kol for her ostensible wealth and privilege, whereas others name her “Queen.”

TrustFundGoth vest full of cash

Mika Kol in her vest full of money.

Mika Kol

It’s an odd time for resale platforms, as some could pause shopping for and promoting on account of fears of coronavirus. On the different hand, many individuals left unemployed can be searching for new streams of revenue. When the time comes, listed here are Kol’s secrets and techniques to a distinctive model and listings that promote like hotcakes.

Mimick Instagram influencers with ‘intimate consumerism’ 

Kol determined to make use of Depop in an experimental method — to create a parasocial relationship together with her clients, mimicking the method Instagram influencers create an intimate bond with hundreds of strangers. 

Kol calls this “intimate consumerism.” She lets her life affect her captions, however she is not beholden to the concrete authenticity anticipated from Instagram stars. 

@TrustFundGoth’s followers discover humor and escapism in Kol’s writing. “Sometimes I’m having a bad day,” wrote one commenter, “but then I remember your account exists!” 

Kol wished to make a comedic Depop account so she’d have one thing to supply everybody, even when they could not afford her costs. This mission appears notably prescient now, as we’re in the midst of a pandemic. Everybody is searching for new types of leisure, and free content material is extra precious than ever. 

“People are social distancing,” mentioned Kol, “And a parasocial relationship keeps people clicking on my page.”

Buck the overdone, curated search for a extra genuine profile

Kol’s preliminary aim for @TrustFundGoth was to create a imaginative and prescient board, so to talk. When photographing her objects, Kol took careless photographs — throwing a silk shirt on her ground and capturing the picture together with her shadow in body. 

These photographs impressed to do one thing completely different from the typical curated Depop feed of high-quality pictures of fashions sporting fashionable outfits, styled completely in entrance of a white backdrop.

“I feel like I don’t have as much fun taking pictures, so I naturally just rush through them so that I can get to writing the caption,” mentioned Kol. Though, generally she finds inspiration for a intelligent caption whereas taking the picture. When she lived in an house on Wall Street in downtown Manhattan, she took photographs in her constructing’s stairwell and wrote captions about how her neighbors thought she was “so weird.”

In May, Kol revised 157 captions so as to add extra private element, and her revenue margins and gross sales skyrocketed. She up to date a itemizing for Ferragamo heels that had been sitting unsold for months to incorporate a joke about texting her ex-boyfriend. Adding that small element helped the footwear promote in lower than an hour, she mentioned. 

Invest in product information earlier than you spend money on the product

Kol began reselling garments in a Houston consignment store as a teenager. She realized her assortment of couture was price far more than what the native retailers might supply. Three years later, she joined Depop. 

Kol’s substantial stock of classic clothes put her better off to different sellers on Depop. More importantly, she’d acquired an in depth information of the trend business by means of buying and selling and dealing behind the scenes at consignment shops. Kol made over $three,600 in her first month on the app. As attractive as this sounds, Kol burdened the worth of persistence in the fast-paced world of ecommerce. 

“You won’t succeed if you jump straight into an endeavor,” mentioned Kol. “You need a lot of in-field knowledge.” 

Mika Kol depop

Items in Mika Kol’s assortment.

Mika Kol

Kol calculated the threat and reward in shopping for sure designers. She purchased tons of Vivienne Westwood and Jean Paul Gaultier couture at value factors of $35 to $80 earlier than these manufacturers garnered “hype” amongst fashionable, fashion-forward Gen-Z customers. Now, Gaultier mesh tops promote for $250, whereas Westwood’s graphic print denims go for $1,000. 

“Part of what makes people think I’m some billionaire heiress is that they don’t understand how those prices are arbitrary,” mentioned Kol. “I bought most of my collection when the demand was low and the supply was high.”

Kol advises budding entrepreneurs to use market and product analysis to their hustle. Kol makes common assessments of her clientele, noting their common buy value, the kinds of objects they purchase from different sellers, and general tendencies. Choosing a hustle primarily based on one thing you are already enthusiastic about is good, Kol defined, since you will naturally anticipate what the market desires and desires. 

Quality customer support has the biggest return

Kol has a four.9 star score on Depop. She communicates ceaselessly with sellers, fielding questions on objects they’re eager about and responding instantly on the app’s messaging instrument. 

“The word ‘Trust’ is in my username,” mentioned Kol. “It’s important that my customers can trust me.” 

Kol meticulously inspects objects as soon as they’re offered earlier than she sends them out. Occasionally, she’ll discover a flaw that hadn’t been addressed in the product description and call her buyer if this occurs, providing a full or partial refund. She mentioned she’s refunded near $1,000 since beginning on Depop, but it surely’s a worthy funding in her enterprise. 

Establishing a popularity as a reliable vendor is paramount for achievement on Depop, as the app rewards worthwhile sellers who supply nice customer support. As of May, Kol joined the ranks of Depop’s “Top Sellers,” who’re featured prominently on the app’s homepage, the ecommerce promoting equal to a billboard in Times Square. In return, Top Sellers should meet sure monetary necessities and keep a median score of four.5 stars, delivery merchandise out inside 10 days of buy.  

Like many different enterprise homeowners, Kol’s needed to delay orders on account of the pandemic. She’s been compensating by sending a bonus merchandise to clients who’ve waited longer than typical. 

“I don’t feel fulfilled until my customers are satisfied,” mentioned Kol.

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