Kit Keenan, Daughter of Cynthia Rowley, Starts Her Own Fashion Line

Name: Kit Clementine Keenan

Age: 19

Hometown: New York

Now Lives: She splits her time between a studio loft in Downtown Los Angeles and her mother and father’ townhouse within the West Village.

Claim to Fame: Ms. Keenan is the daughter of Cynthia Rowley, the style designer. And though she remains to be in faculty (she is a second-year movie pupil on the USC School of Cinematic Arts in Los Angeles), she is already following in her mom’s footsteps. Last yr, Ms. Keenan began a youth-centric clothes model known as KIT. The line, which is bought solely by way of the corporate’s web site, features a mishmash of kinds together with graphic hoodies and white prairie clothes (costs vary from $45 to $220). The randomness is by design. “What I want to do with the brand is have every drop be a complete reinvention, so it’s not like having to stick to one image of the brand,” Ms. Keenan stated.

Big Break: Ms. Keenan obtained the thought for her clothes label throughout her freshman yr of faculty and used financial savings from modeling gigs to start out the road. Having household connections definitely didn’t harm. Her mom suggested her on manufacturing and which factories to make use of. And when the positioning went reside final June, it was lined by Elle and Women’s Wear Daily. KIT additionally had a pop-up store final summer time on the Surf Lodge in Montauk, the place her mother and father have a house. “I didn’t have a business plan or fancy investors,” Ms. Keenan stated. “I had a few thousand dollars and some good advice.”

Latest Project: In July, Ms. Keenan launched a second assortment: six streetwear items that characteristic a Playboy bunny-like picture created by Richard Prince, the modern artist, who additionally occurs to be an in depth household buddy. Mr. Prince had posted the picture on his private Instagram account and invited followers to use his art. Ms. Keenan took him up on the offer. “I love this image, and I’ve had the print of it in my room growing up my entire life,” Ms. Keenan said.

Next Thing: Ms. Keenan recently created her version of the little black dress, a body hugging black mock-neck dress, and is currently working on a small collection of basics for women with all kinds of bodies. “I have been working on perfecting one basic dress that is made to stretch to a wider range of sizes,” Ms. Keenan said. “I believe there is a gap in the industry for high quality basics that look good on a range of body types.”

Bedtime Brainstorm: Borrowing an idea from her mother, Ms. Keenan keeps a notebook next to her bed so she can jot down ideas. “I was looking at my notes the other day, and one of them said, ‘Mongolian cashmere,’ and one of them said, ‘playing dress-up as a shoot idea,’” Ms. Keenan said. “When we’re in that trying-to-relax state, that’s when we’re most creative.”

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