The Richmond Christmas fund is kicking off its fundraising occasions early this yr to ensure low-income households can nonetheless have fun the spirit of the vacations regardless of the affect of COVID-19.
The program – run by non-profit Richmond Cares Richmond Gives (RCRG) – is launching its new WearTheBear marketing campaign by promoting reusable masks which can be domestically sourced within the metropolis.
Each masks is adorned with the Christmas Fund emblem and RCRG’s mascot bear, and will probably be bought for $20 on-line and at chosen areas in Richmond.
Ed Gavsie, president and CEO of RCRG, mentioned they’re hoping to promote a minimum of 500 masks, which is able to assist present $10,000 in the direction of buying meals carts to distribute to households throughout Christmas.
“We have lost a lot of our regular fundraising events for the Christmas Fund because of the pandemic,” mentioned Gavsie, which is why they’re kicking off their fundraising earlier.
“Decreasing fundraising and increased demand is what we are forecasting … and we can only anticipate a major increase because of people’s financial situation during COVID-19.”
Windows of Hope, Not So Silent Night and the Richmond RCMP’s toy drive are solely a few of the main occasions which were impacted by the pandemic.
Gavsie instructed the Richmond News that RCRG is within the means of re-imagining these occasions in a approach that can comply with the rules and security protocols put forth by the BC Health Ministry.
For instance, Not So Silent Night, dubbed Not So Isolated Night for 2020, will most probably turn out to be a digital occasion whereas plans for the RCMP toy drive and Windows of Hope are nonetheless being mentioned.
The Beer, Wine and Sours fundraiser, which raised $13,000 in 2019, will probably be cancelled this yr.
“We’re hoping that we can proceed again with most of our fundraisers especially the Windows of Hope since it’s a tremendous fundraiser that we need badly,” mentioned Gavsie, including that they’re hoping the “public or organizations who can help will step up.”
For extra info on RCRG’s WearTheBear marketing campaign, go to wearthebear.ca