In January 2016, Robert Glazer wrote an e-mail to the 30 staff of his online marketing company, Acceleration Partners, about the right way to set targets for the brand new 12 months.
The e-mail, which Glazer known as “Friday Inspiration,” contained a quote from Thomas Jefferson and a narrative about how his son discovered to cease sucking his thumb.
Glazer’s staff, all of whom work remotely, appeared to reply to the constructive message, Glazer mentioned. So the following week he wrote one other e-mail, this time about studying from failure. Over the following few weeks, he wrote about residing within the second, making a imaginative and prescient board, and valuing experiences over bodily presents.
Three years later, Glazer continues to be sending weekly inspirational emails, though they now come within the type of a full-blown newsletter known as “Friday Forward.” His firm now employs 130 individuals, though as of late, his viewers is quite a bit better than simply them — the newsletter reaches 100,000 readers world wide.
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Glazer mentioned he began the custom to assist his staff really feel nearer collectively. He additionally needed so as to add his personal voice to the crowded area of motivational writing, a lot of which Glazer mentioned “was a little too rainbows and unicorns for me.”
The emails began to take off after a few of his staff forwarded them to family and friends. But the tipping level got here round 18 months in the past, he mentioned, after he attended a enterprise convention and plugged the newsletter to different executives he met.
“I said, you know, I’ve been doing this, and it’s been working really well. I really suggest you do something, because it’s a great way to be connected to your employees,” he informed Business Insider.
Soon, complete corporations networks have been signing up for Friday Forward. Glazer estimates he has readers in 50 international locations — one reader not too long ago informed him in a message to “look for a bunch of signups from Portugal,” and one other informed him they have been studying from Angola.
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Glazer’s newsletters aren’t formally affiliated along with his firm, and he does not receives a commission to jot down them, though he is been capable of leverage their recognition right into a writing profession. He revealed his first e book, on the online marketing business, in 2017, and one other one is on the best way this 12 months.
For Glazer, his international viewers merely means extra individuals to unfold his constructive message to. He mentioned every week he receives round 30 or 40 emails from readers who join with that week’s message.
“I have a folder full of emails that people have shared pretty vulnerable stories,” he mentioned. “Every week when I think like, oh, maybe I’ll take a week off, you know, it was the fact that it was helping someone that I kept doing it.”
“The value for me is that I like to share ideas that help people and organizations grow. It’s fun to be connected with people, and it’s created all kinds of interesting introductions and connected me to people all over the world.”
He added that having a following means he must put extra thought than ever into his writing.
“It also puts a lot of pressure on me. I just know that every Friday there’s a big audience,” he mentioned. “And honestly, it forces me to work even harder making sure I deliver value. I don’t feel I can lay an egg anymore.”