The best online business platforms, based on 4 types of entrepreneurs

5 platforms for retailers

business owner small business black-owned business entrepreneur

Donica Johns is the founder of Natural Mixologist Botanical, a skincare firm based in New Orleans, Louisiana.

Kathleen Flynn/Reuters


Use this ecommerce platform if in case you have a singular services or products you need to promote on to your clients, and do not need to constructed out a web site from scratch. Shopify powers multiple million ecommerce retailers globally, so it has the assist, effectivity, and instruments you’ll want to match the retail experiences of corporations like Allbirds and PepsiCo. Service suppliers may also add online orders by Shopify.

Shopify additionally provides a built-in drop delivery service so you can begin a business with out having any stock. This could be useful for first-time entrepreneurs who need to dip their toes into operating a small business, or it may be a manner for established companies to check new merchandise with a minimal monetary dedication. 

An extra characteristic to notice is Shopify’s just lately added point-of-sale system which syncs out of your brick and mortar store to your online storefront. 

Cost: Monthly plans begin at $29, which embrace web site internet hosting, advertising instruments, sources, and app integrations. Prices for extra options like domains and web site themes fluctuate.

To be taught extra, learn this step-by-step information to creating your Shopify retailer. »  


This social media app is rapidly evolving right into a purchasing expertise, making it greater than only a advertising device to your business. Instagram is widespread amongst direct-to-consumer manufacturers that prioritize artistic and fascinating visuals simply as a lot because the precise merchandise. It’s additionally a main spot to succeed in younger customers, because it’s widespread amongst Millennials and GenZers.

Cost: It’s free to arrange a business account, which provides you entry to engagement metrics and buyer insights. Ads and boosted posts can value as little as $zero.70 per click on and exceed $5 per click on, relying on time, placement, and class, based on Hubspot. 


Alibaba connects producers and retailers who need to do bigger quantity transactions, together with worldwide commerce. It launched an online wholesale market for US companies final yr and has since doubled the quantity of transactions on this market. Rather than taking a fee of every sale, Alibaba solely expenses a set membership charge.

Cost: Basic plans at the moment begin at $2,399 per yr.


There is just no bigger buyer base than Amazon. If your business wants online attain, it seemingly must be on Amazon. There are a dizzying array of choices for particular person use-cases starting from bigger producers to customized retailers, which we element in our final information to getting began on the platform.

Cost: Pro vendor plans value $40 monthly, and most gross sales are topic to a 15% fee. Additional prices can rapidly add up, with promoting charges and achievement expenses essential to compete within the crowded market.

To be taught extra, learn this information from actual sellers about learn how to begin a profitable Amazon business or retailer. »


Ecwid is good for a retailer who’s new to ecommerce and desires an answer to rapidly arrange a number of gross sales channels, because it syncs to social media and ecommerce platforms such Instagram and Amazon. According to the corporate, 1000’s of manufacturers use Ecwid globally and account sign-ups doubled from March to April as extra companies went online through the pandemic. 

Cost: Free to arrange an online retailer. Monthly plans beginning at $15 will sync your retailer to your social media accounts and extra marketplaces. 

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